What exactly would Andy Warhol make of the Campbell's Soup cans coming out at Target this weekend? His original designs turned mundane details of consumer packaging into a distinctively American graphic art form, pop art. A mass market tribute to a pop figure who specialized in colorful tributes to pop figures inspired by the mass market? My head is spinning.
The soup brand, perhaps invigorated by a new CEO, is releasing the “32 Campbell’s Soup Cans"-inspired collection in a set of four colorways at 75 cents each at Target stores beginning Sunday, September 2. They're limited to 1.2 million, so get 'em fast.